LVL UP EXPO

The largest gaming, anime, and pop-culture convention in Las Vegas that I support creatively as an Operations Supervisor.

What is LVL UP EXPO?

LVL UP EXPO is an annual gaming, anime, and pop-culture convention held in Las Vegas that brings together fans of video games, esports, cosplay, and fandom culture. It blends competitive gaming with a convention-style experience, making it a place where attendees can watch tournaments, meet creators, and explore everything from anime to tabletop games.

A major highlight of LVL UP EXPO is its focus on gaming and esports, featuring tournaments for popular titles like fighting games and Smash Bros., along with free-play areas and indie game showcases. Developers, gaming organizations, and content creators often participate through demos, panels, and live events.

LVL UP EXPO also emphasizes community and creativity, offering cosplay contests, artist alley, guest panels, and vendor booths. Its welcoming, high-energy atmosphere makes it appealing to both competitive gamers and casual fans looking to celebrate gaming and geek culture together.

Pitch

Purpose & Opportunity: Cosplay Gatherings provide a dedicated space for cosplayers to connect, showcase their work, and celebrate fandoms, formalizing popular meetups while improving safety and visibility.

Community & Creativity: These gatherings encourage inclusivity, collaboration, and creativity, bringing fans together to share ideas and celebrate craftsmanship.

Value to LVL UP EXPO: Organized meetups boost engagement, foot traffic, and generate high-quality content, reinforcing the convention as a community-focused event supporting cosplay culture.

Execution

Organized Gatherings & Flow: Themed meetups are held at designated locations and promoted via the app and on-site signage, creating safe, high-traffic spaces for interaction and cosplay display.

Photography & Immersive Sets: Media staff and freelance photographers capture high-quality photos, with potential immersive sets to enhance storytelling and photo opportunities.

Pre-Event Sign-Up & Delivery: Organizers sign up in advance to receive photos within 30 days, while QR codes at meetups link to feedback surveys and select images are shared on the website.